Midtown Manhattan dentist for comprehensive, implant, and cosmetic care
Location & Hours
- 5 Av/53 St5 min walk
- 51 St / Lexington Av/53 St6 min walk
- 47-50 Sts-Rockefeller Ctr7 min walk
- Grand Central-42 St7 min walk
Our Services
Preview your new smile
See whitening, straightening or bonding on your own smile in about 15 seconds.
Our Doctor
Insurance
We accept most PPO insurance plans — call our office to confirm yours.





Our Modern Technology
5-Star Reviews
FAQs
New patients only: complete first visit — comprehensive exam, checkup x-rays, and professional cleaning — for $180 (a $521 value). Limited-time offer, ends October 31, 2026. Tooth extraction fees generally range from $500 to $900, depending on the case. Call (212) 430-3888 to book.
We accept most PPO insurance plans. Call our office and we'll help confirm your coverage before your visit.
Yes — we offer same-day visits and welcome walk-ins whenever possible.
We're located at 425 Madison Ave, Suite 201, in Midtown Manhattan.
We're open Monday through Friday, 9 AM to 5 PM. We're closed Saturday and Sunday.
Yes, including single implants and All-on-4/6 full-arch implant treatment.
Yes, we offer Invisalign clear aligners for adult and teen patients.
Call our office right away at (212) 430-3888 — we offer emergency dental care and will get you seen as quickly as possible.
Yes, we offer sedation dentistry options to help nervous patients feel comfortable during treatment.
Founder Dr. Alexander Heifitz brings over 30 years of clinical experience, and is a graduate of NYU College of Dentistry and former NYU faculty member.
Most people do well with a checkup and cleaning every six months. Some people need to come more often, for example with a history of gum disease, and your dentist will tell you if that's you.
Most people feel some pressure and mild discomfort at most. Sensitive teeth or inflamed gums can make it less comfortable, so say so during the cleaning and the hygienist can adjust.
Call right away: a tooth seen within an hour has the best chance of being saved. Hold it by the crown, not the root, rinse it gently without scrubbing, and keep it in milk on the way. For heavy bleeding or a head injury, call 911.
Bleeding gums are often an early sign of gum inflammation from plaque along the gumline. Gentle brushing twice a day and daily flossing often help within a couple of weeks. If the bleeding doesn't stop, book a visit so it can be checked.
Sensitivity to hot, cold or sweet things can come from worn enamel, exposed roots, a cavity or a cracked tooth. A toothpaste made for sensitive teeth helps many people, but sensitivity that lasts or gets worse is worth having looked at.
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